It’s our largest display yet.The larger display enhances the entire experience, making Apple Watch easier to use and read. Series 7 represents our biggest and brightest thinking. Big screen. Huge impact. The challenge was to create a bigger display while barely expanding the dimensions of the watch itself. To do so, the display was completely re-engineered reducing the borders by 40%, allowing for more screen area than both Series 6 and Series 3. Now that’s something to smile about. Always-On Retina display. A brighter view of you.You don’t need to raise your wrist or touch the screen to see the time or other information and complications on your watch face, because the display is always on. And it’s 70% brighter indoors when your wrist is down. Series 7 is the most durable Apple Watch ever built.Fundamental design changes were needed to achieve the vision of the larger Always-On Retina display. These same innovations also helped make the most crack-resistant